The beach is located on the southernmost Miyato Island. The waves are relatively small, and as such, the beach is popular among families with children. During the swimming season, visitors can enjoy riding banana boats and other activities. In the nearby area, there are many private inns serving splendid dishes, so visitors can stay overnight and fully enjoy the appeals of Oku-Matsushima. On a clear night, one can view a beautiful moon on the beach.
This was the first swimming beach in the Tohoku region, and the third in Japan, opened in 1888. People gather from Sendai and nearby municipalities, creating a vibrant atmosphere. It used to attract 50,000 visitors every year. Although it was closed after the Great East Japan Earthquake, the swimming beach will resume full-fledged operation in 2017.
Grande 21 (Miyagi Sports Park) is drawing attention as a center for sports and recreation. The arena with a capacity of 10,000 spectators meets international standards for size. Miyagi Stadium, with a capacity of approximately 50,000 spectators, served as the main venue of the National Sports Festival in Miyagi (the first National Sports Festival in the 21st century), and also hosted the 2002 FIFA World Cup.
Sagakei Gorge, a peninsula jutting out from the southeastern end of Matsushima's largest island, Miyato Island, is one of the three greatest gorges in Japan, along with Geibikei Gorge in Iwate and Yabakei Gorge in Oita. The sea cliff created by the erosion of crashing waves in the Pacific Ocean, along with fierce winds and lashing rain, provides a completely different view from the elegant landscape observed in Matsushima Bay. The rough panorama provides us with endless astonishment and excitement.
A swimming beach located along the southern coast of the island. It was once closed after the Great East Japan Earthquake, but resumed operation in July 2014, in the fourth year after the incident. During the swimming season, lifeguards are on duty every day, and beach houses are open. Showers and dressing rooms are also available.
A sports complex equipped with a baseball ground, tennis courts and indoor heated swimming pools. In addition to the 25-meter main pool, there are a children's pool, a spa pool, and a 40-meter water slide. The facility offers a comfortable environment with floor heating and a sauna-style warming room.
Volunteers provide guided tours around Oku-Matsushima. Some take tourists mountain climbing in Otakamori, while others provide walking guides as part of Miyagi Prefecture's "nature house" project. Volunteers also convey the tremendous damage that Oku-Matsushima suffered after the Great East Japan Earthquake, as well as the process of reconstruction thereafter.
Guests can enjoy a wide variety of activities such as traditional fishing and boat fishing, as well as wakeboarding, water-skiing and other marine sports. It offers various seasonal programs (including those for day-trippers) that both children and adults can enjoy.
The bamboo leaf-shaped fish cake ("sasakama") made from Alaska pollock of highest quality and the locally produced sake Urakasumi is made by kneading ingredients with stone mills with time and care, thereby extracting the fish's original taste. At the main shop, one can try grilling sasakama and enjoy a tour of the factory (no fee required). There is also a restaurant.
Many experiential programs are offered, taking advantage of the rich natural environment of Oku-Matsushima. Under the guidance of instructors, with their abundant knowledge, visitors can safely take part in the activities, such as the ocean-experiencing program that enables participants to fully enjoy the wild nature of Oku-Matsushima, and the fishing experience program taught by active fishermen.